Drop 001 is 500 numbered pairs.
Guest list price is $44 — $59 once they ship.
GET YOURS — $44
Still moving at
6:00 AM.
One pair, hour one through hour six. Forefoot-first cushioning that's still alive when the room empties.
Dancing isn't walking.
Heel first, roll forward, repeat. That is the motion every insole on earth is drawn for. Dancing is the opposite.
Whatever came in the shoe
One sheet of die-cut foam, flat all the way through.
The drugstore gel insole
Pads at the arch and the heel, built for mall walks.
THE 6AM
Cushion stacked under the forefoot, where the floor actually hits you.
Comfortable in the shop means nothing. This one is alive at hour six.
Til Close
The performance dance insole. Forefoot-first, zero EVA, glows under blacklight.
Drop 001 ships in December. You pay the guest list price of $44 now instead of $59 later, and every order is covered by the 30-night guarantee once it lands. 500 pairs. When they're gone, they're gone.
READ THE SCIENCE →Six hours, one pair.
Til close looks good on you.
Why you can still dance at 6am.
Every other insole is drawn for walking. We inverted the architecture for the way a dancefloor actually loads your foot, so hour six feels closer to hour one.
Forefoot first
You dance on the ball of your foot, so that is where the cushion goes.
Zero EVA
EVA collapses and never recovers. Ours springs back between every landing.
Built backwards
Turn it over. A semi-rigid arch takes a share of every impact, so nothing bottoms out.
Glows under UV
Fluorescent volt cloth. The whole insole ignites when the lights drop.
